The Street Where Originality Lives

The latest installment of the 2010 Originals campaign, "The Street Where Originality Lives," combinesStar Wars, adidas and the world's largest sporting event in a cinematic first that takes the 2010 FIFA World Cup™ to a whole new galaxy. The film is a creative re-edit of one of the most famous Star Warsmovie scenes, the Mos Eisley Cantina, and features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk, DJ Neil Armstrong, and not to mention Han Solo, Chewbacca, C-3PO and Obi-Wan Kenobi. This unique film was created as a result of a close partnership with Lucasfilm Ltd. who granted adidas use of their film for this special execution.

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